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Innovation for the refrigerator market inject new vitality, smart refrigerator into the trend

The first half of 2017, affected by the rising prices of raw materials, energy efficiency standards, upgrading product technology rapid update iteration, the real estate market regulation frequently and other factors, the refrigerator industry in 2016 continued the situation is still facing multiple pressures. According to the PRC, the first half of the refrigerator market sales data in 2017, the first half of the refrigerator industry overall retail negative growth of 1.2%. Insiders said, “currently on the market homogenization of refrigerators, features a serious phenomenon, the urgent need to meet the needs of users of differentiated innovative products.”
User demand expedites product upgrades
With the improvement of living standards, consumer demand for refrigerator products has changed, which has led to the transformation of enterprises to the replacement of consumption. According to Ovid cloud detection data show that the update of the refrigerator market demand in 2017 74% of the total market. Industry experts said, “the survey data reflects the current refrigerator market has been unable to meet the growing consumer demand update from the side, but also to the whole industry to release a signal to innovation and development.”
Reporters in Zhengzhou after visiting supermarkets found that the current market refrigerators mainly to multi door, mainly for the door. Xinyikang data show that in recent years, many on the refrigerator door retail share has reached 60% of the whole multi door refrigerator. Among them, as a rising star of the cross door refrigerator has accounted for 44.8% of the overall number of refrigerators.
According to monitoring data from third party organizations, 2017 in the first half of the year, the cross door refrigerator online retail sales accounted for 27.3% of the total retail sales, an increase of 2.8%, the line sales of 25.3%, up 1.5%. In the era after 80 and 90 become the main consumer, the unique aesthetic to promote the refrigerator industry toward high-end, high-capacity, intelligent, beautiful, environmental protection, healthy direction upgrade.
Large capacity smart refrigerator into the trend
According to offline monitoring data show that with the overall market trend of large volume, the average volume of refrigerator products has increased from 250L in 2013 to 321L in 2016. The proportion of 400L products increased from 27.65% in 2013 to 53.5% in 2016. In addition, the penetration rate of air cooling, frequency conversion and intelligent refrigerator is rising, reaching 80.8%, 53.9% and 10.8% respectively, an increase of 13.5%, 8.3% and 7.2% respectively.
In a new generation of demand, consumer demand for health has not only been frozen, refrigerated, extended food storage time. Industry analysts believe that how to optimize the storage process, to ensure the loss of nutrients minimum level, increasing the storage environment of the refrigerator monitoring will become the next demand point.
Although the refrigerator intelligent transformation also has a slow development, landing a series of problems such as difficult, but in many home appliance industry view, refrigerator market future expansion is intelligent around the user experience to enhance the upgrading, relying on healthy ingredients to create an integrated family ecological food chain.
According to Ovid yunwang survey data show that the first half of this year, the smart refrigerator retail shares accounted for 15.3% of the overall market, an increase of 5.2%. Expert analysis, the reason why the smart refrigerator in the growth period, because the refrigerator’s smart features can bring more advanced consumer experience, to meet consumer demand for different consumer.
Technological innovation meets the needs of differentiation
“Innovation” has always been the soul of sustainable development in all walks of life. Deputy director of China household electrical appliances association chairman Wang Lei said, “the upgrading of consumption is the biggest power refrigerator market growth for a long time in the future, if the enterprise can grasp the trend of consumption upgrade, pay close attention to the difference of market, develop differentiated products to meet consumer demand, we will pass the market consolidation period.”
China appliance network editor Lv Shenghua said that, whether it is technological breakthrough or mode change, should be enterprises in ensuring the quality of refrigerators premise, and constantly meet user needs, enhance consumer experience. On the other hand, the impact of technological iterations and channel changes on the refrigerator industry will be further highlighted, competition in the refrigerator industry will also enter a new process.

Innovation for the refrigerator market inject new vitality, smart refrigerator into the trend

The first half of 2017, affected by the rising prices of raw materials, energy efficiency standards, upgrading product technology rapid update iteration, the real estate market regulation frequently and other factors, the refrigerator industry in 2016 continued the situation is still facing multiple pressures. According to the PRC, the first half of the refrigerator market sales data in 2017, the first half of the refrigerator industry overall retail negative growth of 1.2%. Insiders said, “currently on the market homogenization of refrigerators, features a serious phenomenon, the urgent need to meet the needs of users of differentiated innovative products.”
User demand expedites product upgrades
With the improvement of living standards, consumer demand for refrigerator products has changed, which has led to the transformation of enterprises to the replacement of consumption. According to Ovid cloud detection data show that the update of the refrigerator market demand in 2017 74% of the total market. Industry experts said, “the survey data reflects the current refrigerator market has been unable to meet the growing consumer demand update from the side, but also to the whole industry to release a signal to innovation and development.”
Reporters in Zhengzhou after visiting supermarkets found that the current market refrigerators mainly to multi door, mainly for the door. Xinyikang data show that in recent years, many on the refrigerator door retail share has reached 60% of the whole multi door refrigerator. Among them, as a rising star of the cross door refrigerator has accounted for 44.8% of the overall number of refrigerators.
According to monitoring data from third party organizations, 2017 in the first half of the year, the cross door refrigerator online retail sales accounted for 27.3% of the total retail sales, an increase of 2.8%, the line sales of 25.3%, up 1.5%. In the era after 80 and 90 become the main consumer, the unique aesthetic to promote the refrigerator industry toward high-end, high-capacity, intelligent, beautiful, environmental protection, healthy direction upgrade.
Large capacity smart refrigerator into the trend
According to offline monitoring data show that with the overall market trend of large volume, the average volume of refrigerator products has increased from 250L in 2013 to 321L in 2016. The proportion of 400L products increased from 27.65% in 2013 to 53.5% in 2016. In addition, the penetration rate of air cooling, frequency conversion and intelligent refrigerator is rising, reaching 80.8%, 53.9% and 10.8% respectively, an increase of 13.5%, 8.3% and 7.2% respectively.
In a new generation of demand, consumer demand for health has not only been frozen, refrigerated, extended food storage time. Industry analysts believe that how to optimize the storage process, to ensure the loss of nutrients minimum level, increasing the storage environment of the refrigerator monitoring will become the next demand point.
Although the refrigerator intelligent transformation also has a slow development, landing a series of problems such as difficult, but in many home appliance industry view, refrigerator market future expansion is intelligent around the user experience to enhance the upgrading, relying on healthy ingredients to create an integrated family ecological food chain.
According to Ovid yunwang survey data show that the first half of this year, the smart refrigerator retail shares accounted for 15.3% of the overall market, an increase of 5.2%. Expert analysis, the reason why the smart refrigerator in the growth period, because the refrigerator’s smart features can bring more advanced consumer experience, to meet consumer demand for different consumer.

The refrigerator volume “Quejinshaoliang” Nanjing merchants were investigated

Now, the refrigerator market for the common people, what is not rare, three door, door, door, door, even multi door refrigerator, new style, variety of colors, has almost become a part of family decoration. But how many people are able to measure the actual effective volume of the refrigerator when they buy the refrigerator?. Recently, some people in Nanjing feel that their new refrigerator interior space “shrink”, to the Nanjing Jianye District Market Supervision Bureau Sha Chau Branch were reported.
Originally, a refrigerator and the actual volume of nameplate people to buy in a supermarket label value does not match the suspected presence of “Duanjinshaoliang” problem. Because the refrigerator volume generally not good bar measurement, this investigation branch, specially commissioned the national appliance energy efficiency and safety quality supervision and Inspection Center (Shanghai quality supervision and Inspection Institute of Technology), on the refrigerator of the actual detection. Inspection center staff explained that, in accordance with relevant state standards, the effective volume of the refrigerator shall not be less than 97% of its mark value, otherwise it shall be deemed unqualified. Volume 200 liters refrigerator marked nameplate as an example, if the actual volume of less than 194 liters are “duanjinshaoliang”. The detection report found in the refrigerator, the refrigerator freezer nameplate on the volume of 37 litres, the actual test is only 26.2 liters, and there are “Duanjinshaoliang” problem.
Currently, the Jianye district market supervision bureau is on the sale of the refrigerator business follow-up penalties. Market supervision departments to remind consumers to buy refrigerators, should pay attention to its packaging and labeling commodity producer name and address is consistent, if not consistent, can not buy, should report to the market supervision department immediately. At the same time, to check whether the product has 3C certification mark. 3C signs are usually affixed to the product frame or printed on the product nameplate.
Then, the refrigerator volume shrink, how many consumers will be concerned, the Nanjing morning news reporter interviewed some consumers, including the majority of consumers said that this problem has never paid attention to, in their choice of refrigerator refrigerator brands, more is to consider the power consumption and noise problems. In accordance with the “law” stipulates that operators to advertising, product descriptions, samples or other ways to show that the quality of goods or services, shall ensure the consistent actual quality of the commodities or services they provide and show that the quality of the. If there is a serious problem for the refrigerator volume has shrunk, the merchant fraud, in accordance with the provisions of the consumer protection act forty-ninth, consumers have the right to safeguard their rights and interests, for double compensation.

Intelligent refrigerator popular long way to go, technical content, ecology is indispensable

In recent years, with the deepening of the supply side reform and the general trend of consumption upgrading, there are intelligent air outlets in different industries. Among them, as the home of intelligent home and starting point, home appliance intelligence is now the consensus of home appliance industry, and become the main direction of the upgrading of traditional home appliance industry.
In this context, the household electrical appliance industry is carrying out vigorous and intelligent transformation of products. From the television industry, with the in-depth application of Internet technology, the new category of smart TV after two or three years of development, has been rapidly gaining popularity in the market, and created a new market growth.
Different from the smart TV, although the market in recent years, intelligent refrigerator products are also emerging, but the popularity of smart refrigerators is very slow. According to Xinyikang offline data monitoring, 2016 smart TV retail volume rate as high as 75.8%, while the penetration of smart refrigerator, only 6.3% increased from 1.7% in 2015 to 2016.
The huge contrast makes people wonder, also using the voice recognition, intelligent control and other emerging technologies, but can not touch the desire of consumers to buy, is the market no demand for smart refrigerators? Apparently not.
In my opinion, the future of smart refrigerators will not only become the core of the kitchen terminal, will also be an important entrance of intelligent home. Currently on the market most of the smart refrigerator, only add some intelligent function in the original product system, did not create new scenarios, has not been able to meet the needs of users, to enhance the user experience, this is the important reason for the slow penetration of smart refrigerator.
Refrigerator has natural intelligent gene
Although the refrigerator in the traditional home appliances in the lowest rate of intelligent penetration, but careful study of the characteristics of this product refrigerator, you will find that the refrigerator has a natural, excellent intelligent genes.

In the first half of the year, the refrigerator market showed a negative growth. Perhaps this is a good sign?

As one of the three main white market, the refrigerator has been in a tepid state, unlike the air conditioner market belongs to the “heaven”, there is a chance. Although the refrigerator market low-key, but in terms of data from previous years, but it has been relatively stable. However, the refrigerator market in the first half of 2017 showed some difficulty, lack of innovation, the homogenization of serious, coupled with rising prices of raw materials, has become the enterprise brand “stumbling block”.
In the first half of the year, the refrigerator market showed a negative growth. Perhaps this is a good sign?
Overall negative growth in the first half of the situation worrying!
According to the authoritative monitoring agencies in the PRC, announced the first half of 2017 the refrigerator market sales data. Data show that the first half of the refrigerator industry overall retail sales growth of 1.2%, poor performance. However, before this, the refrigerator market more or less have shown clues, it is understood that in 2016 the overall refrigerator market sales volume of 32 million 350 thousand units, an increase of 3.5%, while retail sales of 84 billion 100 million yuan, an increase of 0.7% negative.
The reason, or from the current refrigerator market is facing “two weak, long squeeze” status quo, it is difficult to highlight the “encirclement.””. The two weak hand refers to the upstream supply chain price, resulting in increased costs of raw materials, and raw materials in the whole refrigerator in larger proportion, direct squeeze profits, or only a passive price, this sudden price increases, consumers have a bit difficult to accept.
On the other hand, the downstream market demand saturation, in the absence of new technologies and new product driven, the refrigerator market consumption mainly rely on inertia and just need to pull, it is difficult to open the market. Although the refrigerator market in rural renewal tide, but most companies do not feel the pull, or more in the use of obsolete rival “wolidou” way to seize the market.
Multi head extrusion, first of all, the refrigerator industry is not optimistic about the smart consumer, and most of them are pseudo intelligence”. There are many enterprises in the construction of intelligent kitchen ecosystem, to create intelligent kitchen, but these gimmicks class innovation does not stimulate the desire of consumers to buy, but become a drag on prices.
Coupled with the high-end strategy at present, some enterprises although the pretext of “high-end”, but in fact it is pseudo high, everywhere through the streets, because after all, domestic enterprises can truly high-end and scanty, the titular “high-end” and the price rises again small manufacturers, the impact of the market sales because, in the domestic, small refrigerator manufacturers too much.
Chi power grid analysis that, affected by the rising trend of raw materials as a whole raw materials, most refrigerator enterprises can only passively rise. However, after half a year of precipitation, believe that the refrigerator market will become more mature, and with the people’s consumption level rise, domestic enterprises to technological innovation, quality improvement, on a real high-end road.

Ice pressure in the first half of the decline in the second half of a surprise?

2017 has been quietly more than half of the refrigerator compressor industry in the end performance?
Refrigerator compressor after last year’s rapid growth in the first half of 2017 production and sales growth dropped significantly. Statistics show that the first half of the year, the refrigerator compressor production of 75 million 837 thousand units, an increase of 9.8%, sales of 76 million 621 thousand units, an increase of 9.5%, up until the end of June the stock fell 10.6%.
The implementation of new energy efficiency, make each big brand for the amount of inventory is more cautious, products continue to upgrade, to become the mainstream. Due to the rising cost of raw materials, as well as the beginning of market uncertainty, ice pressure a quarter shipments increased significantly, the two quarter with clear demand situation of refrigerator market overall, ice pressure suppressed domestic demand, growth is falling down.
Compressor
In the first half of the refrigerator compressor market features mainly in the following three aspects:
1, refrigerator, freezer, the whole machine market uncertainty, domestic demand sluggish
3 to July each year is the refrigerator production season, the first half of this year, refrigerators accumulated production of 39 million 106 thousand units, an increase of 1%, basically unchanged from last year. The service life of the refrigerator is long, and the product renewal is slow, and the utility model can achieve the state of flat, mainly driven by the refrigerator outlet, and the overall domestic sale is basically double digit decline. Freezer market and refrigerator market is roughly the same, not as good as outside, but better than the refrigerator market, the first half of the cumulative production of 12 million 388 thousand units, an increase of 6.85%. Brand concentration to further enhance.
Comprehensive refrigerator two downstream demand, domestic refrigerator compressor market demand increase, the brand competition, but overall the refrigerator compressor supply pattern has been basically stable, there will be no significant change.

Honeywell environmental protection materials help domestic refrigerators enhance competitiveness

Honeywell announced the day before, Chinese large consumer electronics maker TCL group by the Solstice liquid foaming agent (LBA) as the refrigerator insulation materials, help group in Anhui Hefei factory to improve energy efficiency and reduce greenhouse gas effect.
TCL group owns a world leading appliance industry park in Hefei, with an annual output of about 2 million refrigerators.
At present, the annual output of Chinese refrigerator manufacturers has reached about 70 million units, accounting for more than half of the total output of the world. Most of the thermal foam materials used in these refrigerators are chemicals with global warming potential (GWP), such as hydrogen chloride (HCFC) and hydrogen fluoride (HFC). For home appliance production, foaming agent is a key ingredient of foam insulation material. It can promote foam expansion and give excellent insulation performance, so as to improve the energy consumption of household electrical appliances.
The GWP value of hydrogen peroxide and hydrocarbon mixture foaming agent can reach more than 150. In contrast, the Solstice liquid foaming agent has a GWP value of only 1, which helps the TCL group meet the EU’s stringent F-GAS emissions regulations and achieve export to the eu.
Honeywell Solstice liquid foaming agent based on the next generation of hydrogen fluoride olefins (HFO) technology, can effectively help customers improve insulation performance, reduce energy consumption, and meet the increasingly stringent environmental regulations. At present, the world has more than a dozen home appliance manufacturers selected Honeywell super low GWP value foaming agent.
TCL refrigerator chief technical expert Cui Zhengming said: “Honeywell Solstice liquid foaming agent not only has very low GWP values, and the 4% is to improve energy efficiency, we continue to reduce the impact of climate change to meet this goal the ideal solution.”
TCL began replacing existing products with HFO based technology earlier this year. In the export refrigerator produced by its Hefei factory, the heat preservation material has been changed from cyclopentane /HFC mixture to cyclopentane /Solstice liquid foaming agent mixture.
Honeywell fluorine products business Asia Pacific Business Director Yang Wenqi said: “the demand for Solstice liquid foaming agent solution rapid growth in global market, many different industries are seeking more environmental protection to improve energy efficiency, and meet the relevant requirements of environmental protection regulations, to reduce the carbon footprint. TCL uses Solstice liquid foaming agent, not only helps us to promote the next generation of foaming agent technology in China, but also reflects the global trend of seeking high GWP foaming agent replacement. We are committed to helping home appliance brand manufacturers to complete the transition to low GWP solutions such as Solstice liquid blowing agents.”
According to the EPA, Solstice liquid foaming agents are nonflammable and do not belong to volatile organic compounds. At the same time, the product has also completed the EU REACH regulations registration. In addition, Honeywell is located in the United States Solstice liquid foaming agent large-scale production base has also been put into operation in May 2014.

First half of the year, energy consumption, air-conditioning, refrigerators and other appliances sales rose

The day before, a spokesman for the Ministry of commerce at the regular press conference the Ministry of Commerce pointed out that in the first half of the final consumption expenditure to the economic growth contribution rate of 63.4%, consumption continues to play the fundamental role of economic growth.
In the first half of this year, the main highlights of China’s consumer market include: first, the actual retail show warmer situation, key monitoring professional stores, department stores sales grew by 5.6% and 1.3%, respectively. Two is to maintain rapid growth in online sales, online retail sales of physical goods 2 trillion and 400 billion yuan, an increase of 28.6%, the growth rate accelerated by 2.8 percentage points over the first quarter. Three, service consumption continues to develop rapidly. Four green sharing, consumption has become a hot market. Key retail enterprises at the first level of energy consumption air-conditioning, energy consumption refrigerators, smart TV sales were higher than the growth rate of air-conditioning, refrigerators and television overall growth of 29.9, 15.4 and 20.7 percentage points. Five is a moderate rise in consumer prices. Consumer prices rose 1.4% in the first half, or 0.7 percentage points lower than the same period last year.

Price surge once again hit: small and medium-sized refrigerator enterprises how to survive?

This side, black materials and other upstream raw materials prices step by step, pressing the small refrigerator factory life and death cost line. Only a black material price has soared, from 24 thousand to 29 thousand yuan, if the count has rising labor costs, logistics costs, can be said that the rally is scary;
Over there, it is the downstream market retail prices continue to decline, many refrigerator giant retail prices have been locked in the cost of small and medium-sized factories line, refrigerator prices have dropped back ten years ago. A large number of small and medium-sized refrigerator factory can only bear the price, or less price. But a cut in price is almost impossible;
Now, two under the pressure of a large number of small and medium-sized refrigerator manufacturers, how to live healthily? This is the extremely urgent event. After all, neither the upstream price of raw materials nor the retail price of the whole machine can be reversed in the short term. One up, one fell below, corporate profits were eroded, the market living space squeezed.
However, for large refrigerator enterprises, it is necessary to use the upstream raw materials to rise opportunities, squeeze the living space of small and medium-sized factories. As far as raw material prices are concerned, large enterprises rely on large-scale purchasing power and have full bargaining power of upstream suppliers. Thus, the profit under the cost advantage can be maintained under the same product and the same quality. And small factories can only lose out.
Thus, small and medium-sized refrigerator factory life road is obviously to avoid the quagmire of low price competition, as far as possible the formation of large enterprises and the competition in the market channels and user groups, even a very small difference, should dare to break through the road of life; it is the force system of multi platform to establish difference product and brand, not just staring at the price difference, can focus on products and channels.
There was no road in the world, and more people were left. Similarly, for many small and medium-sized refrigerator factory owner, is a brave man. There appears to be no way out but often may be There is a way out. The seemingly most difficult is to build the product, the seemingly simplest channel is detonated, appears to be the most luxury brand strength rise, the most unlikely is the management efficiency. However, if we change ideas, after the conversion runway can be found: the channel is a public product, is their own; the brand is slow, management is really magic.
Next, all small and medium-sized refrigerator factory, must continue to build brand, started their own brand, especially with the younger consumer groups, young fashion brand and promote the transformation; at the same time continue to adhere to the technology investment, not a big innovation can be micro innovation, innovation, differentiated consumer insight based on real to launch the differentiation of new and different peers; finally, the internal management is efficient fine, by improving the efficiency and to reduce the cost as much as possible to improve the fight against cold endurance.

IFA Watch: the refrigerator intelligent power are strong

IFA2017, Chinese appliance network reporter reported that the German Berlin time on September 1st, Berlin International Consumer Electronics Show – IFA IFA officially opened the curtain, as one of the world’s largest and most powerful consumer electronics and household appliances exhibition at present, the global various manufacturers gathered, the exhibition of products often represents the development trend of the industry, from the refrigerator products to see this year all the major brands have launched a series of flagship product preservation, the appearance of the product but also pay more attention to the fashion elements, in addition to the home intelligent and strong thunder, attracted a lot of attention of consumers.
No matter how the refrigerator product develops, its core function is freshness, health and nutrition. As the refrigerator preservation technology with Haier, one solution to the user, moisturizing dry, freeze, smell 4 fresh problems, cold room equipped with a precision control technology of wet and dry sub storage, wet area and humidity control in more than 95% of the high humidity environment, ensure the fresh vegetables do not dehydrate don’t spoil; dry wet degree of control in the 45% district so, avoid the treasures of dry cargo ingredients damp deterioration, to provide users with fresh ingredients like family supermarket storage fresh experience.
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German testing institutions for Haier space preservation refrigerator issued by the world’s first VDE preservation certification
SIEMENS refrigerator is equipped with its usual zero biological preservation technology, ad hoc zero preservation room, two drawer preservation capacity is large, to many ingredients, high wet membrane built-in moisturizing system, has excellent moisturizing effect, make fruits and vegetables fresh and moist, more durable; low humidity suitable for storing meat ingredients, fresh taste the loss of nutrition.